Archive for June, 2008

Well to increase you internet presence you need to build a network of links around your site that could point back to your site. Here are a lot of ways to do that:

  1. You submit articles to other sites who welcome it.
  2. Submit your sites to directories.
  3. Perform social bookmarking.
  4. Post free ads to several classified ads.
  5. Check your meta tags and perform necessary editing of tags that best describes your site.
  6. When you write for your blogs please ensure that you are putting the appropriate keywords. I have experienced one advertiser giving instructions to put the keyword in every 100 words.
  7. Subscribe to different forums and put your site URL in your signature.
  8. Hop from blog to blog making comments and leaving your tracks by putting your website URL.
  9. If you have the budget then pay for permanent sponsored post at maybe as low as $5 to as high as $10 per post with a minimum of 150 words.
  10. Create good quality content and you will find other webmasters linking to your site. This is the best one and most economical.

I hope this helps. But you really need to increase your internet presence if you want traffic and qualified leads to get directed to your website.

Keep your traffic coming and those spiders crawling. Consolidate blogs and forums on your main site. Google spiders need fresh content and there’s no other way to generate fresh unique content than posting replies to forum and posting articles at your blogsite.

One option is to hire a virtual assistant and a blogger who can do the research and the writing tasks for you. You may be able to generate new ideas out of normal conversations and observations too. When you hit an inspiration, creativity knows no limit!

So learn how to motivate and inspire your VAs including yourself and be on the edge over competitors. Your strength lies on your employees. Push them well… push them good… and keep those minds running.

Jingle it

June 19th, 2008 No Comments

Are you having difficulty penetrating your target market?

When the odds are against you and you feel brain drained thinking and conceptualizing your marketing strategy, jingle it! Yeah as simple as that - jingle it.

Do you remember how Pepsi had penetrated their market before? Do you remember how Levis made its way to the Asian market? They made jingles.

It is much easy to remember a song than what you may see. Music is most effective than vision. You may be able to hear your jingle anywhere. People may dance to it, sing it and most of all buy the product when they sing your jingle. So tweak the lyrics and fine tune your jingle. It is free advertising if you hit it right.

Web conferencing works like a web cam but with a clearer view on the desktop of the host presenter. Its value could well be appreciated if you really need to discuss on graphics and mathematics, designs and layouts and other forms of presentations that are best understood in a one-on-one eye-to-eye discussion through the web.

If you consider flying from one location to the other and making overseas call a good waste of money then I guess you will consider free web conferencing a gift from heaven. There are at least three best web conferencing sites that I can recommend would help you double productivity. They are Adobe Connect Now, Free Conference and Vyew. Choose the plan that works well with your needs. It is advisable to avail of the free trial first before buying. Feel it, love it and purchase a plan!

Social bookmarking helps communities find useful relevant resources targeted to their individual field of interest. This also helps institutions share information easily. Librarians keep up with all kinds of updates through social bookmarking which helps them organize and file articles and web sites for future reference. They also make it possible for patrons to browse other people’s bookmarks. This makes it possible for them to discover resources they may not find using search engines.

Groups can be created within social bookmarking sites. Bookmarking sites can filter a group’s common interest and make available all sorts of interesting materials from diverse sources. Groups may be created to share links for specific projects like articles or web design projects. So a collection could be created to represent the best works in a certain field on many subjects.

Some important features you may want to determine with bookmark managers are the type of materials or topics they bookmark, easy for you to add new bookmarks, the use of tags, their capability to import or export bookmarks, see if they are easy to navigate and most of all determine if they save only the link or an image of the entire page. You will appreciate saving the image especially in cases when content changes or the site vanishes.

Here’s the ultimate value of social bookmarking: the ability to share bookmarks with others in a way that instead of finding a topic on web designing from the most popular sites Google shows you, you will find the favorite resources valued by people with experience. Shared resources are the ones with real word of mouth. They are the results of the best judgments of those who know the most. Search is what you do when you know what you’re looking for while discovery is how you find what you didn’t know existed.

Almost everyone in the internet and in the outsourcing world uses Paypal, Moneybookers or Xoom. The correct way to set up accounts like this is to create a separate email for your access email. This would mean creating just one email for access and nothing else. That email is good as dead. It shall not be used for anything else except communications to your Paypal or Moneybookers account. Nobody should know you are using that account for access except you and them. Do not send emails through this account to other persons. It shall be used for that purpose only.

You will begin to appreciate this when you will experience being phished out by scrupulous persons. People phishing your account will send you an email that is very much the same as the content and look of the official email of the Paypal or Moneybookers. Only one thing is evident it won’t lead you direct access to the site but will stop and then will make you log in again.

If you feel something strange as such as this one immediately log out. Log in again and change your password then log out again. The lesson that you will get here is never to click anything inside the body of your email especially notices from these companies. Make your primary email as your Paypal or Moneybookers payment email but not the log in email. Remember that unknown email is your combat to phishing spammers.

Free ads

June 11th, 2008 No Comments

Competing for popularity is tough. A blogger needs to do a lot of that link popularity stuff to be successful. This sure needs time. There are ad sites that allow free submission of advertisements or services. They are what we call as free ads. Look for these sites in the internet and start submitting for your Websites and services. Make sure you use a separate email for this kind of submission because for sure a lot of spammers will be using your email for their email blast.

Once I had a client who asked me to do this work for her. I didn’t really believe people will be using emails at ads for such activity but I did what she asked me. I created a separate email for it. And there…. All the emails that came in even the inquiries were all spam. Four months had passed and it was all the same… all were spam! The learning experience came too late for me because I was already using my primary email for my personal free ad submissions. Until now I am receiving a lot of spam mails in my inbox and in my bulk folder.

First impressions last, if you make a good website design with colors that are friendly to the eyes then your readers will last.

What are the things you need to observe when designing a site?

The background color of the text is very important. The text must be clear and visible and not lost in the color of the text background. Nobody would want to read a content that needs defining the colors and the make of the text from the background color and design. If it hurts the eyes of the readers they will gladly leave your site and go to another eye friendly site.

The best background color is white. It gives a clear view of your content. But if you like another color then do your text background color with very light colors. The text should stand out. I remember making a research and encountered Websites that have very strong colors as the background of their text. I simply click away from the site and go to a much eye friendly site. Dark colors behind the text naturally hurt the eyes.

Your design shall also represent the theme of your Website or your niche product. If it is for girls or teens or ladies there are a lot of myspace or blogger designs available in sites like rockyou or blingcheese. There are many designs available for you to choose. Wordpress themes are also freely flowing in the internet. Look for the one that will suit your company. Most Wordpress themes designs and features are created for the professionals and for companies. Take your pick and know how to change designs.

It pays to learn everything on your own. I remember reading other blogs and really envious of how beautiful their sites are. I tried to contact the owners and ask them how they did it. The reply would just be the basic go to your html and change. What I need to know is where they got their design. I didn’t get the idea until three weeks after my daughters were seriously working on my computer on something.

I peep and my eyes widened when I saw them enjoying their work changing their friendster designs. Gosh! Discovery Channel 111, know from the young ones. So I told them to teach me and they said you just pick what you like and click on to get their codes then apply to the site. The rest is history. I worked for the next four days looking for the design that I love and won’t be thinking of changing. Change the design of my blogsite and the rest is history.

A good effective slogan can become one of your most powerful marketing tools in making your customers differentiate you among your competitors. Along with this you have to create your banner designs, business cards and logo concept integrated with the concept of your slogan. A good example for this is how Pepsi had penetrated the market years back when they were starting. It was all a matter of advertising, jingles and slogans. Create a presence that you get remembered and people will search for you in the internet no matter where you are. Still when you get your powerfully ad driven qualified leads you have to continue to make your presence felt or it will naturally die down in time. Advertising and marketing your products are costly but challenging and above all it gives you a lot of times multiplied your present marketing cost payoffs as an aftermath of your campaigns. Persevere and you will gather what you desire!

Size matters

June 8th, 2008 No Comments

Size matters – this description does not only focus on the male gender but focus on the sizes of your ads too. There are banner sizes available in the Internet Advertising Bureau or IAB. IAB displays standard sizes of banners for regularization and is observed by all internet marketers globally. Go to their site and choose which size fits your needs more. Sizes depend relatively on your planned banner placements. As much as we want our ads to be displayed on strategic areas we have to limit our imagination with the cost that our pockets can afford. Choose your banner sizes well and make sure you spend only to what is necessary to create a good presence and impression in your online campaigns.


Planning your ad is never easy because it is not just plain html. It requires a lot of research. You may want to go to Alexa and know how they categorize products. Visit each Website and watch how they do all their graphics, layout of their banners and how they manage content. Those things are very important in the creation of your landing page. Landing page is the page where you direct the flow of your traffic from other sources. Customers will land in this page the moment they click your banners and ads. Make sure that what these scattered banners and ads in the net say can be found in your landing page. It is okay to create multiple pages and create separate route or landing pages for each type of ad if needed.

Know where your customers hang out in the internet and observe the place they use to hang out. What makes the Website attractive to your potential market?

Create a concept that will create a theme like it meets the need of your browsers. Gather various product information in short interesting phrases to constitute your banner ads headline. Headlines are very important. It reflects the strength of your ads and banners and is vital to impact the moods and choices of your target market. Make your buttons in the banner ads a real call to action and not just a display. Make simple banner ads that are effective and assuring. Complex ads do not influence customers to click. Simple precise yet effective phrases appeal more to them. Remember you are meeting their needs not make them wonder of your technical and graphics expertise. Keep you banners as simple as possible. When you have completed the concept and the look of your banners, please test and validate if it works with all types of browsers and not just Internet Explorer or Firefox. Compatibility is very important when you go live!


Branding creates fast response, immediate traffic and a good number of quality leads that can turn to absolute cash. With good banners and coupons distributed throughout the internet, people may be able to click on an offer with no waiting on phone calls and go directly to your online store or Website. Our banner associates your company with a particular time and place so make sure you don’t obtain amass of negative press releases and you got a good customer service on standby to serve your potential buyers or customers. Personalize service is very important. Do what you can to serve and satisfy your customers. Always make every customer interaction a very good satisfying consumer experience and they will come back.


The graphic design is vital to your consumers. It is the first that they will encounter when they land to your Website and the last that they will remember when they exit from your Website. Your graphic design standards influence your visitors’ emotional response. The personality or tome of your site projects its own unique and lasting positive effects on your visitors. Navigation is very important. Make your site easy to navigate and buttons to stand out among the content of the page. The levels of trust you generate from your users affect your overall sales ability.

Internet marketing comes from outside the Website and within the website itself. This is the critical task of creating your brand, making your name, company, products or services different from the others. Your marketing structure represents a well executed persona because it is often the tie breaker of any unsure browser. It is best to demonstrate a clear convincing image that they will trust, remember and gladly do business with you in the future again.


Blogging is not an easy task. You make your research and you write. You purchase domain name and you pay your hosting monthly. It is but fair to learn how to monetize your site to be able to offset the expenses. The best and the most common is the Google Adsense. You log in to the Google Adsense site and create your application. A customer service representative will then contact you. Approval or denial of the application may take as fast as one week or longer than a few weeks. For sure you will get an email informing you of the outcome of your publisher’s application.

It is not easy to become a Google Publisher but it is worth the try just comply with every thing they tell you to do. The Google referral program lets you publish different advertiser’s products in your website related to your niche product. This is how it works:

For Google Adsense:

You Refer a new publisher to AdSense.
They qualify for the program and sign up.
They earn $100 from clicks.
You get paid $100.

*For Google Adwords:

You Refer a new publisher to AdSense.
They qualify for the program and sign up.
*They spend $100 from clicks.
You get paid $100.

For Google Firefox Browser:

You refer a user to the Firefox browser download page.
They install it on their computer.
You get paid $1 after they run it for the first time.

If you want to know more, please read all the articles Google has prepared for you. They are very simple but sometimes it will make your head swirl. Maybe because one click will lead to another click and you will find yourself continuously reading and absorbing everything technical things they have written. Still it is worth the time. Try filling out an application and pray you’ll get approved.


Like beauty queens products should be created to stand out too. This refers to the knowledge that you have in creating a beautiful content rich site that addresses the needs of your browsers and captures them as they navigate to conversion. Know that internet consumers are bombarded everyday with thousands of advertisements and messages. Your name and identity must stand out among what they may already consider as spam. This is branding. The most awaited moment in the life of a product is being distinguished by a consumer as different. Try to learn how to meet your consumers needs the way the competition can’t. Stand out in a crowd. Develop unique packages for your customers. Investing time, money and effort to develop a name and a marketing strategy that could make you stand out from the rest is worth the sleepless nights. That’s the idea of brand identity – difference!


There are three easy ways to make money online: create an online store, engage in contracting outsource work and do affiliate marketing. Online store is very easy to set up nowadays because web based shopping carts are already available in the internet. You may browse for the best web based shopping cart that will suit your needs and subscribe for the best monthly plan that you may afford at the moment.

Contracting as an outsource worker or managing outsource works or maybe contracting as a Freelance Writer may suit you if you have the creativity and the talent to write what you feel and is patient enough to make long research for your topics. Research is very important and it needs a lot of patience and determination to search for the information appropriate to your topic and the ability to do more than just comparing it to one website is preferred. Information is vital. It can make and unmake you. So in every post or information you release, there must be a good source supporting it like comparing it with other sources and websites.

Affiliate marketing can be done even by a newbie. Yes you can build your website and put your banners in there and start earning. You earn when somebody clicks it and subscribe or buy from it. You need to know more about online presence and how to capture your target consumers to earn. You may be placing the banners there for months and it still is not earning. Affiliate marketing is very easy to do and very easy to say. But the actual generation of income is the difficult part. You need to make them click to earn. And it is not just clicking. They need to buy from those clicks. So think of the product or company you want to sell and study the market first before you start with affiliate marketing. Otherwise it will be frustrating to say that banners are just going live in your website without giving you any returns or maybe running way less beyond expectations.