It is but natural for people to think first about selecting domain for their product or company to name it after them or their favorite activity, sports, artist, or any other name they fancy. This is not the right way to select your lifetime URL. Look at the best keyword to represent your niche market. Try to go to Google Keyword Tool first and look for the average times a user would look for that word. Then select what is more appropriate for your company, product, or services. The Google Keyword Tool is free. Google had created specific tools and software to help internet marketers earn more and increase their traffic. You may look for your URL potential name here before anything else. Give it a few days just to make sure you are not going to abandon the domain after a few months. I have done that multiple times before when I did not know anything about keywords firs. I always put keywords under different nicknames until I got the idea of being keyword specific from a good, expert SEO partner.