Archive for the ‘marketing strategy’ Category

Analyze competition

November 22nd, 2008 No Comments

The best thing to know more on how to market your product is to study top competitors operations and marketing strategy. Identify your competitors. When you type a keyword, you should be aware that the sites turning in the first five list of page 1 of your search are your top competitors. Analyze their sites and take note of their site’s target keywords. Right click your mouse and then click on view page source. Check out link popularity by typing type: link: http://domainname.ext. You are able to get a link count this way.

Grab the lowest charges for international calls from PC to landline or mobile with Yahoo Messenger Phone Out. Get a telephone number from the country and state you like on as low as $30 a year. Unanswered calls are automatically given a voice mail option to leave important messages. Voice mails go directly to your inbox and can be listened to in one click. Use your PC, internet connection and Yahoo Messenger to make calls across the globe. Calls are clear, easy to make and manage. Encourage business associates to call you locally and increase your sales and enhance your marketing strat. Receive calls from your computer or forward calls to your mobile. If you have a virtual assistant, it would be easier to provide a number to which they can call you without charging them. Operations could flow smoothly this way. Less hassle more customers calling you – get a Yahoo Phone In number!

Title tags appear on top of your page and usually look like this <title>title of your web page</title>. This tells the search engine what the page or the site is all about. Title tags function like a book title. Title tags calculate your web page relevance to a search. They are taken as one of the parameters for your site to get listed or displayed on top of the search engine results pages. Have your keywords in your title tags. This will construct your page in a way that it will encourage users or browsers to click your link but keep it short, readable and informative. It is best to use different title tags for each web page. Select which is more relevant to your page. Now you realize why it is important to build your niche product first so the title tags and the meta tags will complement each other and add up keyword density for the page. Title tags inform search engines of the theme of the page being crawled for indexing. Look after your site traffic by the construct of your title tags.

Do you have plans to work or live in Australia? This Australian business directory is the most complete and easy to navigate business directory that I have found in the web. Just click on the letter of the industry or the business and start rolling your mouse. This is good for people who plan to make business connections. The contact numbers, contact person, website URL, email addresses and a short description of the company are provided to facilitate search. Atozpages.com.au gives you the chance of a lifetime to do business or apply for work in Australia. Go to the site and start creating business networks.


Submitting articles to directories is perfect if you provide your links correctly so robot crawlers and readers may follow the link to your site. Article marketing is the traditional way of getting one way links and increase traffic to your site. Traffic is so easy to get using article marketing. People always read articles in article directories because it is easier to find their topic of interest. Article directories provide free marketing channels for you. Considering the benefits that you get from these article directories you need to make sure of one thing – no broken links! Many times I have encountered clicking on a link that leads to missing link. A missing link will display notification similar to this one: “Error 404 request URL not found on this search.” That will be one good lead down if you are going to count it that way. So it is best to revisit links especially if the article has been up there for some time and you recently changed your website URL or URL of your landing page. Each link that points to your page is important for internet marketing and increasing your page rank with Google. Revisit your links and make sure it is still working or it will start to break your hearts thinking of loss opportunities.

Digsby is an application that lets you IM, email and network with friends at the same time. This is most useful for SEOs and people managing outsource workers. You have the ability to manage and receive alerts of new events from your social network sites. The social network infobox gives real time news feed of your friends at facebook and other sites. Digsby was introduced by my good friend Sean. He manages his contacts online through Digsby. He has been using the apps for years now and is very happy and comfortable with it. Just download the application and start with your social networking management while chatting at the same time.

Widgets are good source for one way links. Create your own unique attractive widget or service that will make people download and set up your widget html at their sites. The best ones are for IMs, free phone calls especially long distance calls like iCall or chat boxes. This will also boost the services you are promoting. Create widgets and create one way links! Maybe you can submit one for Google toolbar add on applications widgets.

Let the spider crawl to those who review your site including your blog site by participating at forums and by posting on blogs which are similar to your niche. For example if you are blogging about technology then post and participate on blogs and forums that talk about same issues. In the forums you need to edit your profile and signature at the control panel. You may put your URL or link to your blog at your signature. People reading your comment may be enticed to click on that and add up to your visitors statistics. Make sure that the blog URL reflected at your signature has the same theme or is significant to the theme of the forum you are posting. In the blog comments you can also put your links at the space provided for the URL. It would be wise not to put any links at the message text itself because there is an automatic spam segregator that will put your comment as spam and the author might not be able to see it.

Reviewback.com is a free blog review and exchange service that works to help you increase your links and your page ranks. You may avail of the service if you think this will benefit you the most for your marketing strategy. Note that it is important to generate links from sites that are not considered as spam so Google spiders will also crawl your blogs too. The main focus on this link generation is to make sure that your blog site has been linked to a site that is considered as non spam good site by Google. Doesn’t matter if you only link to a few good ones rather than link to plenty that will get your site off the spider’s routes.

What are your deliverables? This is a matter of getting things done by doing the right thing! And this is a matter of changing from unmasked efficiency to effectiveness mindset. Align and collaborate with your admin. Aren’t you familiar with scratched my back and I’ll scratch yours? Your relationship with your admin is critical. Leverage that relationship.

Delegate and push things to admin. Coach, gather feedback and be effective! You get the best possible administrative assistant money can buy and delegate. It would be better to get in trouble with your admin task and not for anything else. Pay a little bit more. Admin might teach you a few things too. There are executives who want the best quality at the lowest price. You want high reliable workmanship try paying higher rates too. Admin helps out of loyalty and this is a huge value in your organization.

Maybe you will know by now how important admin is for the executive. You can even ask her to do a little time stretching when you are on field and needs assistance online. Things change when you will be traveling and it would be a delight to bring an admin on board. Admin definitely keeps bosses updated and their work areas clean.

Me and my admin

October 1st, 2008 No Comments

Isn’t that good to hear? Looks like you and your admin have a very wonderful relationship. Want to be a very successful businessman then mind your relationship with your admin. Your business ally begins within the organization and not outside. Make your admin support you and you can go a long long way with your career goals. Stay on track and let your admin control your calendar. An effective admin always ask questions. The reason he ask questions is because he wants to know how to do his tasks correctly. It would be frustrating to do a task where your understanding is not complete. Your admin may be doing the best he can but is not effective because he does not know everything. Help him! He works for your success not his!

Do not let your admin guess or he will fail. And don’t expect too much when you haven’t done your coaching perfectly. Let your admin control your admin that simple. You need to delegate task properly and give him the proper authority to accomplish some things. Notice the changes when you do this. Feel less pressure and let him keep up the rhythm and the flow of your work. You never would want to be a one man band when you get those clients calling for your services and asking for their orders don’t you?

Money… money… money… that’s how it has always been and that’s how it’s going to be in your future! This time prioritized your admin and you get more money with their help. Of course it is cheaper to outsource admin. Try the Philippines or India for a change. Capture what you believe and communicate your priorities. The executive or business man’s priorities and responsibilities determine everything. Let your admin filter the key issues you want to focus on and let them handle the less important emails. You need time to develop your network resources. Let your admin help you. Your charisma and your admin’s charisma are different and unique. You got your style and your admin got his style too. Tap it. Just tap it and go with the flow. This is rather good in building up your resources, allied, key friends and key relationships. If you haven’t let your admin manage your email or read your email then let him handle it now and focus on key issues and main task. Deliver what you need to deliver and tap what your admin got. Let it become like a partnership by bridging the gap. Communicate, teach and make yourself effective by making your admin efficient!


Keywords and domain names

September 25th, 2008 No Comments

Your awareness on the importance of keywords starts with your domain name. Choose the name from the keyword if possible because it will make every click a hit! Start reading SEO books and try to conduct experiments and keyword analysis, create a keyword search strategy and implement! The important attitude any blogger or article writer needs if to believe it will for you. If at the moment you find keywords of less priority then let it go and don’t force yourself to doing anything you don’t find much taste. It takes time to realize what’s best. As long as you see little progress you will always ask around to know the next step. Then you will begin to understand SEO rules Google search by the stroke of a word.

It is a bad habit to assume and feel too confident with keywords research and update. Do not take keywords for granted. Keywords are greatly influenced by language and culture. Although we share the same types of words we always express it differently and at random but not often are influenced by news stories and latest fashion buzz. Keyword research is an ongoing process. It is of the same level of importance with forum or blog posting and link building. An hour a day spent for the combination of these task will make you an SEO expert someday.

Keywords help consumers find your site when they start searching for your product. Optimize your websites and drive qualified leads and traffic to your site using the most common words people type into Google search on similar commodity or service. We call them as the most popular word search which gets into the mind of the browsers when they start looking for your product. These popular words are called or known as keywords. It is important to put on relevant keywords to your article without spamming that could give a perfect match to the words these consumers type when they search. Please take note that the search engine brings only the websites containing a perfect match to the words they type and not the thought or the idea. The words must be similar and matches perfectly to what they typed in the search bar. If this is clear to you then you will begin to understand why it is important to know what keywords to use for your website. Generate thousands of keywords to improve your traffic and affiliate campaigns or even Adsense. Get those clicks and earn from the traffic you get using SEO optimization!

Site customization with proper use of keywords gives any ecommerce site direction. Trust that people around the globe may be able to find your website this way faster and easier. Photos and images of the product shall be clear and easy to distinguish. Then describe your products or services by the use of correct keywords. Design and layout is another important thing to consider. I have seen one sassy site today that spent much bandwidth and disk space arranging products for viewing one at a time. I like it.

Opps it is an understatement I guess – superb is better! It kept me clicking on the images while I continually admired their products even it if it is just a bag or shirt or jewelry. Less display in a page keeps the focus and it gives the feeling of simplicity. Over crowding your page as common with ecommerce sites makes your browser’s eyes move from left to right and their mouse scroll up and down. I guess it is absolutely right to spend on web designers to get your website more traffic. This is one good way to let your site and images do the talking and the conversion of this walk-in traffic. Layout and presentation has a lot to do with consumer appeal!

There is one thing I can say to this: If you can’t delegate then there is no reason having an admin.

People don’t feel comfortable exposing their selves to their admin. Their work, their emails and communications and personal notes shall be seen and read by their admin. There is no point hiring an admin when one does not feel safe and sees admin as risks to profession, business or career. Admin is a resource given by the organization to make you more effective in your task. I guess you need to separate personal emails from corporate emails this time.

Create another ID for your personal email. Gmail is best but Yahoo is also free. There are other email providers you may purchase an email account too or purchase one at Godaddy and then use the domain for your free online photo filer or photo storage while you make use of the free email that comes with the package for the price of $7 to $10 a year depending on your promo code. This is cheap considering your privacy right?

There is nothing wrong in driving yourself to be a better executive or business entrepreneur. Try to ignore the combination of things you usually do and leave it to your admin or virtual assistants to manage. There is no management guidebook when handling delegation. It is all up to you but you should not be spending 90% of your time reading on mails. Let your virtual assistant filter it for you!

Getting caught up in the traffic of your present tasks and your upcoming work load? Just give it up. Know that outsourcing has been going around in the net for sometime and there are several tools that you can use to be effective with them. There is no use doing it all for you on your own. Find what your money can buy and leverage the service that you can find online.

Outsourcing has been helping a lot of business entrepreneurs complete their task 24/7. Why is this so? Because of your different time zones, when you are done and is ready to go to sleep, she wakes up and continue to work for you. The question is: How much of what you can do can be done by your virtual admin assistant?

This is rather a quick decision making process of how much, how long and what extension of yourselves are you able to share with your admin. If you have given it a thought then call me because I am a Virtual Assistant who loves to help you when you get to define your goals lol.

Observing today’s record high gas prices, riding a scooter may seem to be the most viable alternative and the smartest move you can make to save on expenses. Scooters will spend only about $50 for every 900 miles of travel. Insurance is cheaper also. But I say you need to be more careful driving around with this because there is always the tendency that you find fun driving at max speed. You can always get ahead with traffic riding a scooter because it is smaller and you can easily find your way round those bumper to bumper cars parked out there. Lol let’s put it this way knowing that you very well take your life and health for granted at times, take care of your new scooter will you!

I understand there are plenty of internet marketers accepting mass email assignments using ordinary webmails. Most of these email account providers allow you to send bulk mails using browser interface or a SMTP connection. Rate limits for sending emails allowed by your service provider is therefore critical for your email blast marketing.

Gmail send limit is no more than 500 recipients per message. This is allowed if you use the Gmail web interface. Restriction automatically expires after 24 hours you reach the set limit. Yahoo and MSN hotmail are set to 100 recipients per day only. Lycos is set to max 250 emails per day for only 25 recipients per message while Aol allows max of 100 recipients per message.

So if you are thinking of using your ordinary mails please consider which one will give you the most value for the kind of work you have. This valuable information applies to individual contractors email marketers only.